Archive for September, 2007

Aston Martin is officially “cool”

In a survey by the company “superbrands”, Aston Martin has come out top of the pile, and is now officially the UK’s coolest brand! Ahead of other motoring brands such as Ducati and Ferrari, and even ahead of now ubiquitous brands such as Apple and Bang & Olufsen.

Ok, fanfare out of the way, I’m not really that sure how valuable this is – I haven’t seen how they gathered the data and things like this are always so subjective. I think the good thing it does show though is that an English car brand is right up there in the thoughts of the people. After all the issues we’ve suffered with MG/Rover, moving car production out of the company etc, we still make damn good cars, and that is something to be celebrated. And what better way to celebrate than by hiring an officially “cool” Aston Martin!

Actually, we probably knew that Aston Martin was cool before this survey, as the only survey that matters – the TopGear Cool Wall of course – already had a special section for the DB9 it was so cool! I can’t wait to see what they do with the DBS!

Welcome to the SCR Supercar Hire blog!

Hello and welcome to the first post on the SCR Supercar Hire blog!

We have started this blog as not only do we offer the best supercar hire deals, we are also fans of supercar’s themselves, and any news about them and we flock around the magazine or screen as we all try to get a look at the latest and greatest! So this blog is going to be an up to date view of the supercar world, from concept cars, newly released production cars or maybe just even the odd whisper or two. It is also the place to come to check for any special late deals that are available on Ferrari Hire, Lamborghini Hire, or Aston Martin Hire.