Archive for Aston Martin

Supercars in 2008

Listing every new supercar coming out in 2008 would be a difficult job, but we can try to pick out some of the key things happening and give them to you in bitesize chunks!

Aston Martin DBS

Ok, so this was actually released in 2007, but this year will probably be the first chance that you get to see these cars on the road. Meaner and edgier looking than the DB9, the waiting list for one of these is unsurprisingly a couple of years long, but keep an eye out as they do look special!

Audi R8 V10

A R8 was huge success when it was launched last year, Audi hope to improve on the R8 abilities by slotting in an engine similar to that in the ’sister’ Gallardo. This should help its pure speed, and improve on giving the car the real feel of a supercar. Supercars should either make you feel ten years old again (Murcielago), or really special (DB9), and the R8 does neither in our opinion. However, give a car real speed and proper handling and it will still give you the feel you need. Also, they have excellent reviews from most of the press and there is no doubt that it is an unbelievable first effort of a supercar by Audi.

Koenigsegg CCXR

This car is a real monster, and one I fully expect to beat the record on the TopGear track with the stig at the helm! 1018 bhp, and a lightweight body improve what was already a mightily impressive ‘hypercar’, although not something you will see everyday. I don’t think I’ve even seen a ‘normal’ CCR on the roads, such is the exclusivity of them. One for the super rich to enjoy and stand out in!

Ferrari

You can’t have a year go by without something impressive coming out of the Fiorano factory, and this year will be no different. They should release the new Ferrari Dino, of which there aren’t any images of at the moment. The ‘base’ Ferrari has got slowly more expensive since the days of the 355, through the 360 to the Ferrari 430, and this should help redress the balance a little bit. It will go head to head with the Aston Martin V8 Vantage which is a tough ask, but we have little doubt that this will be an absolute scream of a car!

The very best of these new cars will of course be available to hire from SCR Supercar Hire!

Aston Martin is officially “cool”

In a survey by the company “superbrands”, Aston Martin has come out top of the pile, and is now officially the UK’s coolest brand! Ahead of other motoring brands such as Ducati and Ferrari, and even ahead of now ubiquitous brands such as Apple and Bang & Olufsen.

Ok, fanfare out of the way, I’m not really that sure how valuable this is – I haven’t seen how they gathered the data and things like this are always so subjective. I think the good thing it does show though is that an English car brand is right up there in the thoughts of the people. After all the issues we’ve suffered with MG/Rover, moving car production out of the company etc, we still make damn good cars, and that is something to be celebrated. And what better way to celebrate than by hiring an officially “cool” Aston Martin!

Actually, we probably knew that Aston Martin was cool before this survey, as the only survey that matters – the TopGear Cool Wall of course – already had a special section for the DB9 it was so cool! I can’t wait to see what they do with the DBS!